AlternativeSoft
AlternativeSoft and Newson: the original investment/financial/computer software business challenge, service approach and historical reported outcome.
Book a demo- Product/Services
- Financial Investment Software
- Location
- London
- Team at the time
- 17 Employees
- Service Plan purchased
- Done for you appointment booking
Company details and outcomes reflect the original historical case study, not a current endorsement or guaranteed result.
The original summary says 450 appointments in 280 days; its narrative says over 480 demo calls in 12 months. Both are retained as conflicting historical source claims pending owner review.
About the company:
With over $1.5tn in client AuM, AlternativeSoft’s clients include some of the world’s largest pension funds, sovereign wealth funds, endowments, fund of funds and wealth managers. These clients use AlternativeSoft’s solutions to create a unique investment universe and perform complex quantitative analysis to identify top-performing managers and subsequently build, optimise and manage portfolios.
AlternativeSoft prides itself on the quality and dedication of its client service. A highly-skilled London based support team with over 20 years of experience at AlternativeSoft ensure that each user is able to generate insightful analysis and subsequently add alpha to their investment process.
Their Painpoint:
AlternativeSoft lacked enough demos for their sales team. AlternativeSoft wanted to find a way to generate a minimum of 6 qualified leads per week with Key Decision Makers of Large Investment Banks in the US, Asia and UK to supply their Sales Team with more Demos with interested prospects for their software.
Our Solution:
We provided a fully managed service under the Done for you Startup Pro plan, segmenting into 9 campaigns targeting c-suite level decision makers in investment banks in the UK, US and Europe.
The Results:
The original narrative reports over 480 demo calls in 12 months and also references 40 demos without a clear period. Its summary reports 450 appointments in 280 days. These source figures conflict and need confirmation; neither is independently verified.
Historical narrative retained from Newson’s original website. Figures have not been independently verified; past results do not guarantee future performance.